Client Work
Dayes Soccer Training
This design portfolio showcases a series of cohesive sports marketing materials developed for a youth soccer training organization. The work demonstrates strong brand consistency across multiple promotional formats while effectively communicating essential program information. Each piece maintains the organization's established visual identity through consistent logo placement, a commanding color palette, and thoughtful typography choices that balance impact with readability. The designs skillfully integrate photography, informational elements, and clear calls-to-action, resulting in materials that are both visually appealing and highly functional. Careful attention to information hierarchy ensures that crucial details like scheduling, pricing, and participant requirements remain prominent without overwhelming the visual composition. The incorporation of modern registration elements demonstrates an understanding of contemporary marketing needs. Throughout the collection, the work reflects an ability to create versatile promotional materials that effectively communicate with the target audience while building brand recognition and professional credibility for the client's athletic development programs.
Pizza Mia
This portfolio showcases a series of seasonal promotional materials created for Pizza Mia, demonstrating versatility in design approach while maintaining consistent brand identity. The work features thoughtfully designed marketing collateral for special occasions including Lent and Valentine's Day, each utilizing appropriate color palettes that complement the brand while creating distinctive seasonal appeal. The designs skillfully integrate appetizing food photography with clear promotional messaging, effectively highlighting limited-time offerings and special pricing. Typography choices blend playful script elements with bold headlines that capture attention while ensuring key information remains prominent. The layouts demonstrate a strong understanding of visual hierarchy, allowing prices, dates, and product descriptions to stand out naturally within aesthetically pleasing compositions. Creative concepts like the heart-shaped pizza promotion showcase an ability to develop themed marketing that resonates with customers during significant calendar events. Throughout the collection, the work reflects careful consideration of the restaurant's brand positioning, with consistent logo placement and tagline integration that reinforces Pizza Mia's identity across various promotional campaigns while adapting to different seasonal themes and offerings.
ISU Men's Volleyball Club
This project presents the unique challenge of creating custom volleyball shorts for Illinois State University, blending form with function to meet the demands of high-level athletic performance. The design process involved an in-depth collaboration with the university's athletic department to ensure the shorts not only carry the school's colors and emblem proudly but also cater to the athletes' needs for comfort, mobility, and durability. This project showcases a perfect amalgamation of aesthetic appeal and performance enhancement, tailored specifically for the university's volleyball team. The final designs are a testament to thoughtful sports apparel that empowers athletes while fostering team spirit and university identity.
Digital Media Suite
This project focuses on developing compelling promotional materials for the University of Louisville's Digital Media Suite. This state-of-the-art facility inspires and facilitates student creativity in digital media production. The challenge was creating visual and verbal language that resonates with the student body, highlighting the suite’s cutting-edge resources, and fostering a sense of community and innovation. The materials showcase the suite's capabilities and aim to demystify digital creation, making it accessible and inviting. By emphasizing the suite's role as a creative catalyst, the campaign successfully increased student awareness and use of the facility, turning it into a bustling hub of creative exploration.
